How not to fail: Understanding Failure Mode Avoidance Our Failure Mode Avoidance thinking produces products and process that come very close to the magical ‘right-first-time’ mark. It is proven and it works. ...
First impressions of Locus Research: an employee’s perspective Ever wondered what it's like to work at Locus Research? Michelle, our newest product designer, shares her glowing opinion of her first months here....
The Value of Design to NZ Report: For what it is worth… Design can be a hard thing to quantify but DesignCo* decided to have a crack at it. We read the report and here are our ten cents worth....
Is your website up to scratch? Let's face it, we live in a digital world. So how do you ensure your customer or client base hears your voice in the crowd?...
Lessons from a marketer Marketing can be a tricky thing. It's often viewed as 'fluffy' or low priority, but the fact of the matter is, people won't buy what you're selling if they don't believe in the product, or feel like they're part of something bigger....
Clean green design: what does it mean? Sustainable or ‘green’ design has rapidly become a big deal. We often get asked what the definition of sustainable design is, but the simple fact is there are no universal definitions....
Ideas won’t keep. Something must be done about them. Innovation is driven by people who spot a problem to fix or an opportunity to do something better. This begs the question, what innovations in 2017 could radically change our world?...
CES: The good, the bad and the what…? Every year a slice of Las Vegas turns into a geek central -- a gadget infused and consumer electronic frenzy....
That’s a wrap This year has been one of exciting projects, big changes, and inspirational journeys. Here's to a fantastic 2016....