Six Lenses Blog

Our thoughts on creativity, design, product development and innovation -- the stuff we love.

Is your website up to scratch?

Let's face it, we live in a digital world. So how do you ensure your customer or client base hears your voice in the crowd?...

Innovation

The Lab Innovation Superstars

NZ has a reputation for innovation at the farm gate, and Fieldays has become a natural occasion for innovations to announce themselves to the world....

Innovation

Fieldays: a how-to guide

Having been to a few Fieldays, we have some tricks to make sure it is a smooth ride. How do you feel about spot knee lifting and windmill arm movements?...

Innovation

Product developers: Fall in love with the problem, not the solution

Every year we see a huge number of farming innovations come to Fieldays, some on a fast track to success and others slightly missing the mark....

Innovation

Fieldays: Getting stuck in, gumboots and all

We work closely with Fieldays Innovations to give entrepreneurs a space to learn, discover, and develop their ideas -- we call this space The Lab....

Innovation

Taking the risk out of manufacturing

High volume manufacturing can be a daunting task at the best of times. Especially for start-ups where time is money everything and pace can be the difference between success or failure....

Creativity

Lessons from a marketer

Marketing can be a tricky thing. It's often viewed as 'fluffy' or low priority, but the fact of the matter is, people won't buy what you're selling if they don't believe in the product, or feel like they're part of something bigger....

Business

Time is Money: Will your Start-up Survive?

In the world of start-ups, time really is money. A global from day one approach might just be the making of your start-up venture....

Events

Time to collaborate (and E.A.T.)

Here at Locus we are all about collaborating and eating. No wonder we were hot to trot to hear about collaboration stories, while being served breakfast at the latest E.A.T. Breakfast series hosted by NZTE....

Six Lenses Blog

Is your website up to scratch?

The Lab Innovation Superstars

Fieldays: a how-to guide

Product developers: Fall in love with the problem, not the solution

Fieldays: Getting stuck in, gumboots and all

Taking the risk out of manufacturing

Lessons from a marketer

Time is Money: Will your Start-up Survive?

Time to collaborate (and E.A.T.)

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